Filippa Åstrand

From 3D visualisation to product images, customer cases and catalogues. In the marketing department, Filippa combines her creative background with a daily routine where the tasks can look completely different from one day to the next.

Before Filippa started at MP bolagen, she studied 3D visualisation for two years, a course where she could develop both her creative thinking and her work with visual expressions.

The path to MP began with a spontaneous application.

– This led to a meeting with the marketing department where we discussed what I could contribute and what opportunities existed.

Prior to starting, Filippa also supplemented her knowledge with a distance education in marketing. Today, 3D visualisation still has a central place in her work. She creates, among other things, product images, montage images, and environmental images where MP's products are shown in their correct contexts.

But the role involves significantly more than 3D.

– One day I might be working on product images and creating environments where our products are visible in a natural and everyday context. The next day could involve interviewing an installer and developing content for a customer case.

The work also includes content for the web and social media as well as work with catalogues and translations.

The variation in tasks is something Filippa appreciates, but the creative part is the clearest common denominator.

– For me, the most enjoyable part is being creative and creating the visual expression through images, visualisations and posts that convey the right message and strengthen the brand.

3D visualisation is particularly close to her heart, while the combination of different tasks means she is constantly working in new ways.

Her time at MP has also meant that she has been able to build on the knowledge she brought with her from before. During her education, she worked with programmes such as Photoshop and InDesign. Today, she uses these programmes in different contexts, where, above all, working with catalogues has allowed her to develop her skills in InDesign.

At the same time, she has needed to familiarise herself with a completely new area.

– I had no previous experience in the electrical industry, so it has been valuable to learn more about our products and their areas of use.

When Filippa describes MP bolagen as a workplace, she highlights above all the security and collaboration.

– There is a strong team spirit and no significant hierarchies between different roles. Everyone greets everyone.

She also appreciates that it is easy to make contact across departmental boundaries.

– It is easy to collaborate, ask questions, and bring forward ideas.

When the workday is over, Filippa enjoys spending time with friends and family. Exercise is another interest, as well as long walks together with the dog Harry.

Fun, developing and varied.